Monday, 12 March 2012

Record Sleeve

BRIEF: 20th Century witnessed the birth of the Album or the LP and with it the phenomenon of the Record Sleeve.  The artwork and the sleeve itself, the physical object, becomes by association the visual representation of everything the album embodies for the listener.
You are required to create artwork for one of the titles listed on the attached sheet. Respond to the music and lyrics and produce a body of work in the sketchbook.


'Sadness Is A Blessing' Lykke Li
The song had an overwhelming musicality to it. The idea of using mountains helps reflect the mountainous highs and lows that the song goes through. I came across an artist who used similar ideas in her work, however she used digital editing to create the mountains. Instead I wanted to work with the layering of papers to help recreate a similar effect.

I found it difficult at first to respond to the sort of "live" brief we had been given. So I literally just began my ideas by just getting something stuck down on paper to help my ideas flow. So to begin with i wasn't too impressed with the outcome of my initial ideas.



For this record sleeve I chose to use photoshop to create a design. The  layout was easier to rearrange and i found out that there are many positives to using the programme. The mis-shapen box where the title lays was actually a mistake, however I found it interesting that I could get that "accidental" design on the computer so I kept it as it fits well with how i like to work.




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